What is Sales Edge?
Sales Edge is a curated suite of industry research tools and features within the IBISWorld platform that help transform the way sales professionals navigate the sales cycle—from identifying new opportunities to closing deals with authority.
Is Sales Edge a product?
No, Sales Edge is not one specific product. It’s a recommended suite of tools and features for sales and business development professionals seeking to sharpen their skills. The curated solutions are integrated with our thousands of Industry Reports and include:
The Industry Wizard tool, which helps you target new markets.
Our AI-powered economist, Phil, who helps you generate nurture emails.
Our Call Prep Questions and associated Salesforce app, facilitating deeper discussions with prospects.
A co-branding feature, which positions your solutions with our data to establish value and authority with future customers.
Can I purchase the Sales Edge tools separately?
For access to Sales Edge, you must also subscribe to an Industry Report collection from IBISWorld to establish membership. Memberships can be tailored to include some or all of the curated Sales Edge solutions. Although we recommend using all four tools and features together, exceptions can be made.
What are the benefits of Sales Edge?
Sales Edge supports at least four different stages of the sales cycle, assisting with:
Expanding and targeting prospects using the Industry Wizard
Making quality engagement using Call Prep Questions and our Salesforce app
Nurturing and building relationships using Phil’s AI-generated email templates
Presenting your offer using co-branded industry insights that reinforce value
How much does Sales Edge cost?
Sales Edge pricing varies depending on the type of membership you establish. For example, co-branding and AI features often come standard with our enterprise-wide memberships but may incur an extra fee for single-user plans. Meanwhile, Call Prep Questions come standard on all memberships, but aren’t accessible through Salesforce without purchasing the associated app. The Industry Wizard also comes at an added cost to all members.
How do I access Sales Edge once I’ve added it to my membership?
Sales Edge is made up of separate tools and features that must be accessed in different areas of our platform. For assistance navigating Sales Edge, please refer to this brief visual guide that goes step-by-step through each solution.
Industry Wizard
Navigate to the Industry Wizard through the top navigation bar under the Products menu:
Call Prep Questions
Navigate to Call Prep Question from the left-hand navigation menu in any industry report:
Phil, by IBISWorld AI
Navigate to Phil from the right-hand toolbar in any industry report:
Co-branded PDF feature
Download the “PDF - At a Glance Summary Only” from the right-hand toolbar and add your logo and contact details when prompted. For instructions on activating this feature, visit our co-branding article.
Can I use Sales Edge without Salesforce?
Yes. The Salesforce app is where we recommend accessing our Call Prep Questions, but you can also access them on the IBISWorld platform. The Salesforce app offers other insights and features, beyond Call Prep Insights, that accelerate the sales cycle. For example, using the Salesforce app, you can also explore industry benchmarks and financial metrics for better pre-call research and ongoing tracking. You can learn more about the Salesforce app on our website and explore additional options for integrating our data using API.
Are there other sales-driven tools I should add to my membership outside of Sales Edge?
Yes. Depending on your business goals and location, you may be interested in adding:
AU & NZ Enterprise Profiles for a view of your prospect’s market position, financial health and other characteristics.
Australia Company Wizard to sort and filter through all 5,000 Enterprise Profiles to identify your ideal customers.
ESG Risk Assessments to assist with identifying sustainability gaps and pitching eco-friendly services in the UK, Germany and Australia.
State and Provincial Industry Reports to understand regional demographics and performance across states, provinces and industries in North America.
API solutions to bring sales-driven insights from our Industry Reports into your preferred systems.
If you have additional questions about Sales Edge, please contact your Client Relationship Manager. If you don’t have an IBISWorld account, please contact us to learn more about our membership options.