This chapter gives you a quick understanding of the industry landscape with previews of key sections found throughout the report. Use this chapter to get a high-level understanding of the industry before diving deeper into the data.

The Cost Structure Benchmarks chart in the Financial Benchmarks chapter shows the average expenditure costs in an industry and its corresponding sector, or what operators are spending their money on. All costs are represented as a percentage of total industry revenue.

Hover over the chart to see the percentage for each cost and click through the years at the bottom of the chart to compare the cost structure over the past four years.

The Cost Structure section helps you answer questions like:

To include this chart, or any chart in the report, in your own, click the PNG or CSV download options at the bottom of the chart. Learn how to download the whole report or individual chapters in our Downloading Content article.

The Call Preparation Questions page, found under “Related Industry Products” in the left-hand navigation menu of industry reports, is a crucial tool for sales and business development professionals. Use these questions to get up to speed on a prospect’s industry so you can create trusting and helpful relationships. Access a range of questions you can ask your prospect that give you opportunities to pitch your product or service as a solution to their pain points.

Role Specific Questions target your prospect’s area of expertise, such as finance, strategy, or sales and marketing. This allows you to tailor your conversations to your prospect’s unique needs based on their challenges and opportunities.

External Impacts Questions help you uncover how factors outside of your prospect’s control affect their business.

Internal Issues Questions help you advise prospects on how to make proactive organizational changes by giving you insight into the management and organizational strategies of industry operators.

The Companies chapter identifies the industry’s most prominent players. It breaks down key performance metrics, like revenue, annual growth, profit and whether the company is an industry all-star, rising star, disruptor or laggard. Companies with a 5% or greater market share also have analyst insights into their performance to help you focus your prospecting on the most promising companies.

The Geographic Breakdown chapter caters to sales professionals who need to target clients and prospects in particular regions.

You can sort and filter the table below the Business Concentration map by performance metrics to identify regions for prospecting. For example, if you want to target the most profitable regions in an industry, you can filter the table by highest establishments or highest revenue growth.

Subscribers can access the US State and Canada Provincial Industry Reports by clicking on a region in the Business Locations map or table in the Geographic Breakdown chapter. This product is also accessible through the “Products” tab in the main navigation menu at the top of your screen.

State Industry Reports are designed to present the key points of difference between national and sub-national industries. They cover local performance data and forecasts and highlight regional demographics and economic indicators.

Phil is our conversational, AI-driven research tool that combines the intelligence of large language models with the breadth of our data and analyst-written insights.

You can use Phil to uncover industry trends, identify target markets and gain insights into prospects' industries. By providing fast, detailed answers to specific queries, Phil helps you and your sales team craft tailored pitches, write value propositions and identify new growth opportunities.

If you have additional questions about IBISWorld for sales and business development, please contact your Client Relationship Manager. If you don’t have an IBISWorld account, please contact us to learn more about our membership options.