For an in-depth guide on using the Industry Wizard for industry screening, benchmarking and TAM calculations, read Data at the Decision-Making Table: Craft Smarter Strategies with the Industry Wizard on our blog.
What is the Industry Wizard?
The Industry Wizard is our centralized industry information hub. You can use it to sort and filter our entire industry and risk databases by specific criteria to create custom industry lists based on your research needs. It is available for the United States, Canada, the United Kingdom, Germany, Australia and New Zealand.
How can the Industry Wizard enhance my research process?
The Industry Wizard breaks down data silos, allowing you to compare thousands of industries across our entire database, all in one place. Find the right industries to target, expand into or avoid by sorting and filtering custom industry lists based on extensive criteria. Save, edit and export your custom lists to support your business objectives.
How can I access the Industry Wizard?
Subscribers can access the Industry Wizard in the “Products” tab in the navigation menu under the “Tools” sections.
If you aren’t subscribed to the Industry Wizard tool, contact your Client Relationship Manager to discuss adding it to your subscription.
How do I use the Industry Wizard?
You can use the Industry Wizard in two ways. You can use our pre-defined Quick Lists or create your own custom lists from scratch.
Quick lists
We have 26 Quick Lists, including current year Key Statistics for all industries, fastest and slowest growing industries, industries impacted by a rise in interest rates, Future Stars and more. You can find the Quick Lists at the bottom of the left-hand menu in the Industry Wizard.
You can edit Quick Lists to meet your specific needs.
Custom lists
If you can’t find what you’re looking for, you can create a custom list from scratch by selecting criteria from the left-hand menu.
Let’s say you want to prospect for clients in industries with high revenue growth, above-average exports and low risk scores. Follow these steps to create a custom industry list:
To filter by revenue growth, open the “Growth Rates” dropdown in the “Industry Performance” section of the left-hand menu and select “Revenue.” Manually adjust the “Rate of growth” scale to your desired range.
To filter by exports, select “Exports” under “Growth Rates” in the “Industry Performance” section of the left-hand menu. To only include industries with exports above the national average, unselect “Below National Average.”
To only include industries with low risk scores, open the “Risk” dropdown and select “Overall Risk Score.” Adjust the risk scale to 1-4 or your desired range.
Click “View Results” in the upper right-hand corner of the tool to view your custom industry list.
From here, you can sort and filter the columns to find industries of interest and jump to specific industry reports under the “Title” column. You can also export the table to Excel in the bottom left corner of the table.
If you have additional questions about the Industry Wizard, please contact your Client Relationship Manager. If you don’t have an IBISWorld account, please contact us to learn more about our membership options.