What is US Segment Benchmarking?
US Segment Benchmarking, available for most US NAICS industries, is a collection of reports complementary to our industry reports. These reports provide granular data and insights categorized by operator employee size. This data enables you to benchmark your company or client against similar-sized operators for more accurate comparisons.
Segment Benchmarking reports help you better understand the nuances of your client’s operating environment and more accurately compare your client’s performance and productivity against similar-sized peers in the industry. This more precise benchmarking data and insights gives you a more holistic picture of your client’s positioning.
How do I access US Segment Benchmarking?
Subscribers can access US Segment Benchmarking through the “Related Industry Products” section of the left-hand navigation menu in most industry reports.
This collection is also accessible in the navigation menu at the top of the platform under “Supplementary Products” within the “Products” tab.
Why is segment benchmarking important?
US Segment Benchmarking reports provide more granular and precise benchmarking data for industry operators of different sizes. This is important because the industry averages found in our industry reports are often not representative of SMB/SME/mid-cap operators.
In our industry reports, major players can have an outsized influence on the industry which means that industry trends and insights might not be as valuable to you or your clients. US Segment Benchmarking reports better reflect the industry environment in which your business or your client’s businesses operates.
What is included in US Segment Benchmarking?
US Segment Benchmarking reports covers the following information for six different employee size segments:
Key Statistics Insights: critical performance figures and annual growth trends.
SWOT Analysis: Strengths, weaknesses, opportunities and threats unique to each industry segment.
Performance Benchmarking: A granular breakdown of data and trends for revenue, employees, establishments, wages, enterprises, and entry and exit rates.
Productivity Benchmarking: In-depth data and trends on revenue per employee, wages as a share of revenue, employees per establishment, revenue per dollar of wages, average wages, and expansion and contraction rates.
Key Statistics: An exportable table of the raw data behind the Performance Benchmarking.
Key Ratios: An exportable table of the ratios included in the Productivity Benchmarking section.
Who will find US Segment Benchmarking valuable?
Commercial Bankers
Commercial bankers use IBISWorld’s segment benchmarking to access granular data to support their small and medium-sized business clients.
Consultants
Consultants use segment benchmarking to find industry data and insights to better understand a client's operating environment, create strategies that help them achieve their goals and identify areas for growth, understand how to mitigate risk and determine strategies to include in client pitches.
Accountants
Accountants can use segment benchmarking to find more strategic financial benchmarks for smaller companies and calculate valuation figures more accurately. In addition, accounting firms that work with small and mid-cap companies will find more granular data with segment benchmarking.
Marketing Teams
Marketing teams looking for more information around market sizing and seeking to understand the landscapes of who their organization or clients can sell to can use segment benchmarking to identify opportunities.
Investment Bankers
Investment bankers need to identify industry disruptors and zero in on winning business. They also need reliable information that will aid in client pitches. Segment benchmarking can help investment bankers understand the trends of different parts of a target industry and compare businesses to see if they’re over or underperforming.
What industries do not have US Segment Benchmarking?
US Segment Benchmarking is unavailable for the following industry reports due to a lack of source data. For more information on where we source our data, read US Data Sourcing.
Industry | NAICS Code |
Manufacturing in the US | 31-33 |
Retail Trade in the US | 44-45 |
Transportation and Warehousing in the US | 48-49 |
Soybean Farming in the US | 11111 |
Oilseed Farming in the US | 11112 |
Corn Farming in the US | 11115 |
Wheat, Barley & Sorghum Farming in the US | 11117 |
Vegetable Farming in the US | 11120 |
Orange & Citrus Groves in the US | 11134 |
Fruit & Nut Farming in the US | 11135 |
Plant & Flower Growing in the US | 11142 |
Tobacco Growing in the US | 11191 |
Cotton Farming in the US | 11192 |
Sugarcane Harvesting in the US | 11193 |
Hay & Crop Farming in the US | 11199 |
Beef Cattle Production in the US | 11211 |
Dairy Farms in the US | 11212 |
Hog & Pig Farming in the US | 11221 |
Chicken Egg Production in the US | 11231 |
Chicken & Turkey Meat Production in the US | 11235 |
Sheep Farming in the US | 11241 |
Fish & Seafood Aquaculture in the US | 11251 |
Beekeeping in the US | 11291 |
Horse & Other Equine Production in the US | 11292 |
Rail Transportation in the US | 48211 |
Postal Service in the US | 49111 |
Retirement & Pension Plans in the US | 52511 |
Health & Welfare Funds in the US | 52512 |
Workers' Compensation & Other Insurance Funds in the US | 52519 |
Trusts & Estates in the US | 52592 |
Private Equity, Hedge Funds & Investment Vehicles in the US | 52599 |
Maids, Nannies & Gardeners in the US | 81411 |
If you have additional questions about US Segment Benchmarking, please contact your Client Relationship Manager. If you don’t have an IBISWorld account, please contact us to learn more about our membership options.