This prompt library was curated and tested by our team, drawing inspiration from client feedback across a range of different professions. Organized by business need, these prompts help you engage Phil with precision and purpose. Whether you're preparing for a meeting or building a strategy, these examples are designed to deliver actionable insights, fast.
How to use these prompts
Start with any IBISWorld industry.
Launch Phil from the right-hand toolbar.
Copy and paste a prompt below into the chat window.
Customize the industry name or context if needed.
Prompts by business need
Advising/consulting for a client
What are the most significant risk factors affecting this industry? Identify current and emerging threats related to market volatility, supply chain pressures, and economic uncertainty. Assess how these risks could impact businesses and score them on a scale of 1-5. Provide strategic recommendations the firm should consider to mitigate each threat.
I'm writing a summary for my valuation of this business. I need the summary to include current year revenue and profit margin. I would also like the summary to include a 5-year forecast for growth or revenue. The summary should include any trends and revenue volatility to be aware of. The summary should be less than 500 words.
Building relationships
Use the information on this industry to draft a compelling email coming from a relationship manager at a bank that is directed to a CEO of a company in this industry for the purpose of securing a meeting and talking about the banking needs of the business.
What are the top 3 questions to ask a prospect as a banker in this space? Include background details on why I should ask these.
Provide a summary of this industry’s performance. Include information on the top three markets the industry does business with, and which markets are likely to be global partners? What areas can I advise on to support their growth strategy? Formulate a short pitch for an executive or owner.
Creating a strategy and/or business plan
Explain how emerging technologies are transforming the industry, including automation, AI, or other innovations. What strategic adjustments should firms consider in response to these trends?
What are the major cost drivers in the industry, and how are they projected to change in the next few years? Provide context on how these shifts might affect profit margins and investment planning.
Bonus tip: Ask Phil to follow the style and format of your document:
Add: Phrase your response as a 500-word market analysis that I can use in my business plan.
Identifying opportunities
I am working with a client who would like to acquire a business in this industry. What are the top three lucrative markets by state that have the potential to provide attractive returns? Please highlight the factors that are driving growth in these markets.
What are the most attractive market segments or product categories for growth within the industry? Include data on segment size and forecasted demand.
Bonus tip: Prompt Phil to stylize his response so it’s easier to scan.
Add: Provide your response in a hybrid paragraph and list format for easier readability.
Add: Provide your response in table format.
Investment due diligence
If I'm looking to enter this market next year, what are the top 5 factors to consider before making an investment?
I am working with a client who is considering entering a new industry or market. What are the barriers to entry, key success factors and competitive dynamics for new entrants?
Bonus tip: Ask Phil to follow a strategic framework of your choice.
Add: Frame your reply as a Porter's Five Forces analysis.
Preparing for sales calls and client engagements
I’m preparing for a meeting. Provide me with strategic guidance by summarizing the most relevant industry conditions, challenges, and opportunities that a business is likely to face. Provide customized recommendations for operational planning, marketing or customer engagement, and risk mitigation.
I'm a salesperson following up with a decision maker at a company in this industry. Please write me a call script that references the most pressing issues in the industry and assures my contact that I can help solve them.
Bonus tip: Tell Phil more about your firm or your client’s firm so he can customize his output.
Add: My firm offers _____ services and my prospective client does ____ in this industry.
Supporting a marketing campaign
Provide a current overview of this industry. Include key trends, challenges, and pain points that businesses are currently facing. Summarize what external factors are influencing buyer behavior and marketing needs. Structure the response for use in campaign planning.
I am creating a 5-paragraph thought leadership piece on this industry for my firm's website. Please provide an overview of the current state of the industry, key trends shaping the industry, and emerging future trends likely to impact the industry in the next 3–5 years.
Bonus tip: Tell Phil about the tone of your website to help him deliver the best possible draft.
Add: Deliver your reply in an enthusiastic and aspirational tone.
Managing risk
What are the most significant risk factors affecting this industry? Identify current and emerging threats related to market volatility, supply chain pressures, and economic uncertainty. Assess how these risks could impact businesses and score them on a scale of 1–5.
Write an industry overview identifying the three main risks and the mitigants for each risk.
Write me an industry summary to be included in a credit memo. Include any tariff analysis, buyers and supplier details, foreign trading partners and tariff rate. Include all trend topics and direction and forecasted projections for the industry performance by CAGR.
Bonus tips to get the most out of Phil
Sharpen your prompts with these five tips to get more relevant responses from Phil:
Add structure: Ask Phil to format results in a table, list or common framework (like Porter’s Five Forces or SWOT). Structured outputs make insights easier to scan and reuse.
Specify the style and tone: Tell Phil to match your writing style, tone or intended audience (e.g. “Reply in a persuasive tone suited to a client proposal”).
Give context: Briefly explain who you are and what you need (e.g. “I’m a banker meeting with a manufacturing client tomorrow”). The more context Phil has, the more targeted and credible the insight.
Define your goal: Whether you’re writing a pitch, building a strategy or crafting a risk analysis, mention the project at hand so Phil can tailor his response to the deliverable.
Refine with follow-ups: If Phil’s answer is close but not perfect, build on it rather than starting over. Ask for a specific word count, a different tone or additional details to improve his initial response.
Conclusion
Phil’s answers are only as good as the prompts you give him. How you craft your prompts will determine the quality of Phil’s output.
For more prompt ideas, check out our blog post on 10 AI Prompts for Speeding Up Industry Analysis.