All Collections
US Company Benchmarking FAQs
US Company Benchmarking FAQs

Frequently asked questions related to US Company Benchmarking.

Updated over a week ago

What is US Company Benchmarking?

US Company Benchmarking is a collection of company profiles that include company data, insights and analysis on the relationship between companies and their industries. You can use this product to more effectively benchmark companies against industry averages and similar competitors.

How does US Company Benchmarking compare to similar products on the market?

Other offerings on the market provide high-level details that you must analyze and interpret. Our solution is unique because, through advanced calculations and data tools, you’ll have access to like-for-like comparisons between a company and its competitors. You’ll also find comparisons to industry and segment averages to give you a complete view of a company’s position in its industry. This allows you to move from one industry to the next to see how a company’s position changes depending on where they operate. 

A view of the top portion of Stanley Black & Decker's profile with the left navigation enlarged to show all industries
An interactive line graph that shows the segment and industry averages graphed against Stanley Black & Decker's metric

How do I access US Company Benchmarking? 

The US Company Benchmarking collection is an add-on solution, meaning your organization must purchase access before the company profiles are visible in the IBISWorld database.  

Once purchased, you can find the collection using the top navigation or search bar – or you can access the collection from the Major Companies chapter of any Industry Research Report in our US NAICS collection.

How many company profiles does the collection have?

There are approximately 5,400 company profiles. Download the list of companies.

Are there public and private companies in the collection?

Yes. The collection is comprised of both public and private companies.

What is the company population made up of?

Company coverage in the Company Benchmarking collection aligns with the Major Players chapter of our Industry Research Reports with additions from ProcurementIQ’s SupplierIQ. We initially prioritized Major Companies and will continually add smaller players from the Other Companies section of our reports. Due to the ongoing nature of how we add companies to the solution, some companies from the Other Companies section will have company profiles, while others do not.

Will you be adding more companies to the collection?

We are committed to maintaining an updated collection of companies, so the company roster will likely grow as major operational events occur. When mergers and acquisitions happen, for example, we’ll update the database. 

We’ll also consider customer feedback when determining which types of companies are most useful and when to add more.  

Can I request that a company be added?

We are not currently taking ad-hoc requests for new company profiles.

If you need coverage on a major company that holds significant market share but isn’t in our database, our analyst team will investigate your request. Let your Client Relationship Manager know what you’re looking for. 

Are there changes to the Major Companies chapter?

Yes. The Major Companies chapter now includes additional features: 

  • A detailed tree map showing the breakdown of market share across the industry 

  • A dynamic table that lets you sort and filter companies based on your specific criteria 

  • Insight into a company’s position in the market (including laggards, incumbents and all-stars)  

  • Analyst insights that inform you about relevant events, such as mergers and acquisitions, new market entry and more  

  • Select reports will include additional companies, in some cases offering lists of over 10 operators 

A tree map that shows market share breakdown among industry operators and a table that shows more information, like company type and revenue

How frequently are US Company Benchmarking profiles updated?

Public companies will get new data quarterly, plus an annual update with their 10-K. For private companies, which do not file with the Securities and Exchange Commission (SEC), updates will be made once or twice a year. Our analysts will look into press releases, news articles and other sources bi-annually to provide up-to-date information on all private companies. 

How do you find out a company’s brands and trading names?

As part of their research, our analysts reference publicly available information – including SEC filings for public companies – to determine brands and trading names for companies in the collection.  

How do you estimate number of employees?

When looking into a company’s number of employees, our analysts take a different approach depending on the company type. Publicly available information – including SEC filings – provides accurate employment data for public companies. 

For private companies, analysts base their estimates on news articles, press releases and other resources to find the most accurate figures.  

Where do you get public company financials from?

All financial data in our US Company Benchmarking profiles comes from financial statements collected by the SEC, so you can be sure you’re accessing the most accurate and up-to-date figures available. 

What is the methodology for private companies?

To maintain accuracy, our analysts only estimate private company revenue and profit. Revenue and profit estimates are found through news articles, trade publications, press releases and the like. With this information, you can compare public and private companies within the same industry.

What is the Competitor Matrix and how do you determine what type of company they are?

Our proprietary Industry Competitor Matrix compares a company’s profit, revenue and market share trends against other companies within the industry to determine whether they’re an all-star, disruptor, rising star, incumbent, golden goose or laggard.  

Companies with higher scale are those with stronger market share metrics, while companies with higher value show stronger profitability and growth compared to their industry peers. 

A matrix with Stanley Black & Decker plotted against roughly 10 companies

How do you determine a company’s SWOT?

Strengths and weaknesses are based on a company’s internal metrics, while opportunities and threats take into account the external operating conditions in the industry. 

To determine strengths and weaknesses, our analysts look at productivity, performance and profitability metrics for each company and rank them from best to worst. 

Then, we bring in external industry influences such as demand drivers and industry volatility to determine the opportunities and threats a company faces within a particular industry.  

By design, the SWOT analysis in our Company Benchmarking tool offers an unbiased assessment of each company’s advantages and drawbacks. 

How do you know which products and services a company provides?

Our analysts research product and service lines by reading annual reports, downloading product catalogs and studying companies’ websites. By cross-referencing different sources, our analysts get a holistic picture of each company’s product offerings. 

Why do some profiles have slightly different information?

Companies are dynamic and unique, so certain information or data might be available for one company, but not another. For example, Wells Fargo is a financial institution, so their financial line items may look different from a company like Apple Inc. 

Why am I seeing discrepancies between the company data in the Company Benchmarking product and the Major Companies chapter of the industry report in which that company operates?

This is due to the different updating cadence of each product. When we update the company data in the Company Benchmarking product, it is reflected immediately. That same data won’t be reflected in the Major Companies chapter of an industry report until it is updated by an analyst, which may not align with when the company data in the Company Benchmarking product was updated.


For additional questions regarding US Company Benchmarking, please contact your Client Relationship Manager. If you don’t have an IBISWorld account, please contact us to learn more about our membership options.

Did this answer your question?